Darwin's trades live by the seasons: the air-con that dies in the build-up, the electrical fault after the first storm, the plumber's phone that doesn't stop from October to April. Hiring someone to answer it is harder here than anywhere in the country — the labour market is small, the turnover is high, and the good people are already working. Tourism operators have the opposite problem: a dry-season phone that rings all day and a wet-season one that barely rings at all.
Giday answers either way, as part of your business — your greeting, your services, your prices — books the job into your real calendar mid-call, quotes from your price list on the plans that include it, and texts you the details while you're still up the ladder.